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EFI Direct Smile

EFI Direct Smile is a powerful cross media marketing and personalization software solution for data-driven print, PURL, email, SMS, social media, mobile media and image personalization. Direct Smile is a best-in-class product representing the evolution of the EFI product portfolio, and expanding the integration of existing offerings with a focus on efficiency, profitability and building new revenue streams.

EFI Direct Smile Cross Media allows printers, agencies and corporations to create, personalize and automate marketing across all media. It doesn’t require any HTML programming skills, and it runs with your existing CRM system. Thanks to an unmatched degree of integration and automation you will build campaigns and applications faster and more cost-effective. Whether it’s the simple design, the convenient management of data and processes, or comprehensive response tracking – everything is part of one solution that runs simply in your browser.

Easy design enables:

• Websites and personal URLs
• Mobile sites, QR codes and SMS
• VDP documents
• Personalized direct mail and emails
• Interactive customer surveys
• Marketing apps and Facebook apps

Easy automation is exemplified by your ability to:

• Manage print as easy as emails
• Synchronize campaigns with your CRM
• Boost response with personalized images
• Send automatic reminders
• Trigger follow-up activities
• Track and analyze all results

Easy Offering enables your campaigns to have:

• Single portal to offer Cross Media services
• Reduction of touch points
• Easy and secure customization
• Faster turnaround
• Regional execution using localized messaging

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